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7 Reasons Why You Shouldn’t Wait To Invest In SEO October 14, 2010

Posted by emarketing4u in SEO.
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7 Reasons Why You Should’nt Wait To Invest In SEO: The growth of the Internet (and Google) has provided one of the most powerful and cost-effective methods of marketing and growing a business this decade. The businesses that take advantage of the Internet are seeing massive growth year after year. And while there are many online marketing strategies that businesses can use to drive sales and business growth, one stands out from the crowd… SEO.

SEO is one of the most powerful methods any business can use to drive sales and growth on a limited budget. Whether you are investing in SEO or not, you can be fairly certain that your competition already is. Here are 7 reasons why you shouldn’t wait to invest in SEO…

1. Pay Per Click (PPC) Advertising is becoming more expensive every day – while PPC advertising is one of the best methods of marketing a business online it is becoming more expensive every day with the average click costs rising significantly year after year. Making PPC advertising profitable is becoming a difficult endeavor that requires years of PPC advertising expertise, a high converting website and a very strong offer. With SEO, because you are not paying for each visitor, it is much easier to earn a profit.

2. SEO provides the best return on investment over the long term – When you compare $1000 per month spent on PPC advertising (which is the second most effective online marketing method) vs. $1000 per month spent on SEO, the SEO campaign will significantly outperform the PPC campaign over 12 months, in most cases.

3. Competition is growing in every market – as SEO becomes more widely accepted as a reputable marketing channel the number of competitors in your industry looking to invest in SEO will continue to grow. The more that your competitors invest in SEO, the more difficult AND expensive it will get. Taking action now will give you a distinct advantage.

4. It is much easier to maintain an SEO ranking than it is to achieve one – while the competition is increasing daily, it is much harder for a new site to break the top 10 rankings than it is for a site to maintain their ranking when they get there. Businesses investing in SEO now will make it easier to maintain rankings and drive sales in the future.

5. Competition isn’t too strong… yet – the good news is that the competition in most markets isn’t too strong yet. While nearly all markets require an investment in SEO to achieve top rankings, the investment is still affordable for most businesses. This won’t be the case for much longer, especially as more of your competition starts to invest in SEO.

6. SEO takes time– because SEO is a longer term investment, smart business owners are investing in SEO today so they can reap the benefit in 6 to 12 months from now. They know that if they wait another 6 months or a year, it might take 12 to 18 months to achieve a top ranking, if they can achieve it at all.

7. It’s getting harder every day – with all of the obvious benefits that SEO provides, the cost and time it takes to achieve a top ranking is increasing every day. Google is continually releasing new products and updating its search algorithm. Businesses with top SEO rankings are continuing to reinvest in SEO so they maintain their position. Achieving SEO rankings will soon be out of the reach of most small businesses.

There still exists a window of opportunity for most businesses to profit from SEO, but we have seen the difficulty and associated cost of achieving a top ranking for a profitable keyword phrase more than double in the last few years. While the returns from SEO continue to support the increased SEO investment required to achieve a top ranking, this trend doesn’t look like ending anytime soon.

Advantages of 25 SEO Tactics April 24, 2010

Posted by emarketing4u in e-Marketing, SEO.
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These tactics are tested for their quality and accuracy.
Helps you to get targeted real time traffic with ease.
Helps you train your personnel on the SEO tactics to perform them on a continuing basis..

SEO Techniques Revealed comprises of the following tactics:

1. Article Submission
2. Blog Commenting
3. Blog for Blog Directory Submission
4. Blog Podcasting
5. Content Spinning
6. Craigslist
7. Directory Submission
8. EBook Marketing
9. Emailing for Links
10. Forum Commenting
11. Meta Tag Optimization
12. Notify the Weblogs
13. Podcast Submission
14. PPC 15. Press Release
16. Reciprocal Linking
17. RSS Feed Submission
18. Stumble Xchange
19. Social Bookmarking
20. Social Bookmarking for Video Links
21. Stumble Upon
22. Squidoo Pages
23. Title Tag Optimization
24. Video Submission
25. W3C Validation

 

SEO KPI’s – Use the Right Search Engine Optimization Key Performance Indicators December 3, 2009

Posted by emarketing4u in e-Marketing, SEO.
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SEO KPI’s – Use the Right Search Engine Optimization Key Performance Indicators

Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals.

What KPI’s should you use?

For SEO light weights

Total organic traffic - not the best KPI in the world because there are so many factors that can influence this, but if your just starting out in search it is an easy KPI to understand. If organic (non paid) traffic is going up and to the right – good work.

Total number of pages indexed in Google. Google will report this in your Google webmaster tools or you can do a simple query at Google site:www.yourdomain.com. If Google keeps adding more of your pages to their index – good work. This is an even better KPI if you measure it as a percentage of your total pages. If the percentage keeps improving, your going in the right direction.

For SEO middle weights

Number of visitors per keyword phrase - take your most valuable keywords or keyword phrases, if the the ratio of visitors to keyword phrases is improving, then so is your SEO.

Brand search terms vs non branded search terms - break out your branded traffic from your non branded traffic. If the percentage of branded traffic to non branded traffic is high, then you have more work to do. You should expect to get a lot of traffic from your brand, but good SEO is about bringing in new traffic that may not have heard of you before. Caution, this indicator doesn’t work for everybody and only has value if your site has an established presence.

For SEO heavy weightsYielding pages - percent of pages driving traffic vs total pages. As more of your pages get top rankings, then the percent of pages driving traffic vs total pages on your site will get bigger.

SEO reach - look at the total number of possible queries for a search term. What percent are you getting, is that percent improving?

Three Way Link Building Tips August 24, 2009

Posted by emarketing4u in e-Marketing, SEO.
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I would like to share a good Link Building Technique for getting higher ranking in search engines, found in an ezine … The 3 WAY LINK BUILDING…

Simplistic description of 3 way Link Building is:

 “Website A links to Website B, and Website B links to Website C and therefore Website C links to Website A”

 The process is pretty straight forward but the application often is not. The only way three way links work is when all the parties involved are honest and are willing to maintain those links.

 Importance / Benefits / Advantages of 3 way Link Building

 Let us see why we should do 3 way link building, and what benefits it carries, which can give a better picture to understand what actually 3 way is.

Here we are, The first thing in 3 way link building is that it’s not counted as reciprocal link building technique, which is counted of less importance these days by search engines.
It’s due to the fact that website A (for example) is linking to website B, and website B (say for example) to website C, then a link is established from website C to website A.
This is a pure form of one way link building, which is considered as a very important factor for the ranking by the major search engines.

The second important thing, Google will not penalize you for using this method, as long as all the sites are somewhat related. In the end, 3 websites have links to each other, and yet none of them are reciprocal, or 2 way which search engine spiders don’t prefer. So don’t lag behind try to get some 3 way links to your website.

3 Way Link Building Strategies

The following things should be taken into consideration while going for 3 way approach:

  • Before starting your 3 way campaign you should check the relevancy of the websites.
  • Add the link to the other website based on the relevancy and then ask them to add yours.
  • Provide the information for your link with the exact HTML code and how it should appear on their web page.
  •  Remember to place the target keywords as anchor texts in your link. Once your link is live, check website and make sure that your link is in accordance as required.
  •  Check for the backlinks of the competitors in Google and Yahoo.
  • Place a request for the websites who are linking to them.
  • You can also purchase links from relevant websites. This works.
  • Use Natural link building techniques to promote your website.

Suqrat Farooqi

eMarketing Spcialist, SEO Guru
at Steam Concepts

Your Website & the Importance of Keeping an Eye on Bounce Rate July 1, 2009

Posted by emarketing4u in e-Marketing, SEO.
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When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your website. But for those who study and understand website statistics, they understand that “bounce rate” is an important measure of your website’s effectiveness.

Bounce rate, simply put, is the percentage of people who come to your site, then immediately leave without viewing any of the inside content pages. Think of it like window shopping. Say you browse by a shop and don’t really care to enter based on what you saw at first glance through the window. The window in this case is your home page. A bad first impression, or irrelevant content, can chase away a visitor and stop them from freely investigating the full content of your site.

Google Analytics defines bounce rate as:The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.”

Therefore, a high bounce rate is bad but a low bounce rate is a positive sign that your visitors are engaging and exploring your website. So what constitutes a good rate? This is a very hard question to answer, but if you do some research, most say it needs to be under 50%. It also will depend on the type of site that you have. For example, if you’re a blogger, many times a visitor will come to your blog to read the latest updates then leave. Thus more often a blog will have a higher bounce rate than a “normal” site as there is no need for them to go any deeper.

How do you know what your bounce rate is? One free program that makes it easy is “Google Analytics”. Register, list your sites and paste some HTML code on your pages and you’re ready to go. You’ll clearly see your bounce rate go up and down as you view the in-depth reports.

So, how can you improve your bounce rate? First, you’ll need to track the rate over time, and also look at the amount of time your visitors are sticking around. Also, take note of the traffic sources. Where is the majority of the traffic coming from? Search engines, direct links, social networking sites like Stumble Upon or Twitter, etc. The source of the traffic and the quality of that traffic will contribute to the overall bounce rate being higher or lower for the week. Some traffic, depending on the source will naturally convert better than others.

Once you know your statistical rate, you’ll need to start making small changes, then run tests to see if it improves over time. It all starts with trying to improve the usability of your site’s landing page. Translation: what people see when they come to your home page.

You can make changes to the design, look and feel of your site. Make sure there are other links readily available to peak the visitor’s interest so they’ll want to dive further into your content. Of course, you always want to make sure your site’s navigation is user friendly, and that the site itself is easy to use and well organized. Another trick is to play around with different headlines, even change your website’s copy. Another big problem is a heavy load time. Make sure your site loads quickly so the visitor isn’t reaching for their back button before it even finishes loading.

Change one thing at a time, and keep your eye on the bounce rate to see if it improves. If you’re not doing so already, have Google Analytics email your site reports weekly in PDF format. This will make your homework a little easier.
As you can see, bounce rate is an important statistical measure and says a lot about the “stickiness/effectiveness” of your website. There are also those who believe it plays a role in search engine algorithms and how they rank your site. If this is true or not, I don’t know – but if it is true it gives you some extra motivation in working on improving it. For more on this controversial subject see:      SearchEngineLand  (http://searchengineland.com/bounce-rate-as-a-ranking-factor-15643)     WebProNews (http://www.webpronews.com/topnews/2008/11/21/is-bounce-rate-a-google-ranking-factor)

By studying your site’s bounce rate, you really can learn a lot as to what’s working and what’s not with your website. It really is an important number to know and one you’ll want to continually strive to improve upon.

Like costly heated air leaking out a drafty window, you’ll want to do what you can to plug those leaks and try to keep visitors at your site a little longer. It’s only when they are fully engaged that they’ll make a purchase, subscribe to your ezine or do whatever action you consider a conversion. In the end, isn’t that what it’s all about? If your site’s been losing visitors as fast as they enter, it’s time to follow the “bounce rate” and make some much needed changes.

Answers To Top 10 SEO Common Questions May 26, 2009

Posted by emarketing4u in SEO.
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Read a useful  artcile few days ago somewhere… want to share with my blog buddies… a must see article

Owning any type of online business will strongly benefit from a few SEO techniques.

Here are some straightforward answers to the most common SEO questions.

1. What is SEO?

SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they’re looking for, in the places they are looking, they’ll find you and place you in their results when a person is looking for your information.

The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking…what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website.

2. How important is SEO?

Let’s just put it this way. What’s better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?

With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire.

3. What are text links?

Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you’re looking for will be text links that will take readers from your article, ebook, or web copy to your website.

An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you’re encouraging links to your website.

4. What are link farms and link exchanges?

Search engines don’t accept just any old link. The link has to be from a relevant and quality company. This means you don’t want to participate in link farming. If a search engine suspects your links to be lacking, they’ll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site.

5. What is duplicate content?

The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don’t publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30%, 40%, and even 50% different. However, the best way to avoid duplicate content is to simply write new content.

6. How do I find the right keywords?

There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.

The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.

7. How do I optimize my web pages?

Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph.

Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about.

Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about.

If you view your source code, your title tag will look something like this: <TITLE>Search Engine Optimization Tips</TITLE>

Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.

Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this: <META NAME=”description”

 8. Do I need to submit my site to the search engines?

The simple answer is – no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those.

9. What are spiders?

Search engine spiders are also called web crawlers or bot. They’re basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.

10. How does content help my SEO?

Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you’re offering quality content and you’re updating your website and your content frequently. Content can be provided in many forms including:

* Blogs
* Forums and chat rooms
* Articles
* Reviews
* Case studies
* Reports
* How to guides
* Tutorials
* e-books and much more.

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